Sales prospecting & follow-up is getting harder everyday. What worked 6 months ago may fall flat today. The best teams are committed to learning from others and continuously improving their approach.

This process is core to our own methods and our team of researchers and writers are consistently working to create resources to help teams win more. Feel free to take a read and try for yourself.

How to Optimize Your Outreach Sequences

Creating an effective outbound marketing sequence can take upwards of 8 hours per sequence (and that’s with an experienced team). The work doesn’t end once the campaign launches – in fact, it’s just beginning. To master outbound prospecting, you need testing, iteration, and optimization.

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Solving the Outbound Challenge

The truth is, prospecting is harder than ever before. Regardless of the increase in obstacles, you’re still expected to hit your quota every month, every quarter. Download this guidebook to tackle these obstacles, find your edge, minimize limitations and scale.

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The Secret to Building Persona-Based Sequences

Inundated inboxes, busy schedules, buyers who are more distracted than ever. Sales teams are facing different challenges, but that’s not to say they can’t be overcome. Dive into the secret to building persona-based sequences, with examples to help you take your sales campaigns further and book more meetings.

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Maximizing the Stacking Effect

Despite the advantages of modern sales technology, engaging with prospects has only become more difficult. It might be easier to send 100 emails but it’s much harder to capture any single person’s attention. On average, it requires 12-15 touches to get a response from your outbound campaign – and that’s if you’re properly utilizing the stacking effect.

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