From greenfield to $700K+ in net-new pipeline. Here's how.

How a global work management SaaS company built a net-new outbound engine across six languages — without adding headcount.

A greenfield motion, six languages, no new headcount

On paper, a team this size runs one motion well and lets the rest slide. The math doesn’t bend: a BDR can only research, write, sequence, and call so many people in a day. Layer on inbound MQL follow-up, pre-event registration drives, post-event recovery, seasonal offers, and account-level discovery, and the cracks show fast. Leads sit in queues. Event pipelines decay. Cold lists never get touched.

The team needed to:

We wanted a more automated approach for SMB… and a human-in-the-loop approach for enterprise and commercial.

From scattered tools to one outbound engine

Five capabilities mapped directly to the team’s priorities for the year:

Net-new pipeline as the success metric. Both teams aligned on Stage-1 net-new pipeline as the headline measure of success — putting outcomes, not activity counts, at the center of the partnership from day one.

The team deployed Regie’s full platform — AI Agents (SEP), Parallel Dialer, Enrichment, and Signals & Intent — and stood up 64 outbound agents covering Land (new-logo) and Expand (current-customer) motions, plus their first inbound agent and an EMEA call-blitz program.

Over time, they consolidated dramatically: building multi-language agents (a single agent handling English, French, and Spanish via prompting) so the team could manage fewer, more powerful agents instead of dozens of language-specific ones.

The numbers speak for themselves

Connect rates climbed every month as the team tuned agents and Regie shipped data improvements. Call-to-Conversation moved from 37% (Jul–Oct) to 44% (Jan). Call-to-Meeting moved from 1.57% to 4.95% — more than 3x improvement in six months.

A standout proof point: a German-language agent booked a meeting with a senior decision-maker at a major DACH-region manufacturer just six days after launch.

Why it worked

Three things made the difference. A clear, mutually agreed-on success metric — Stage-1 net-new pipeline — focused both teams on the same outcome rather than vanity activity counts. Continuous tuning (phone-number waterfall improvements, verified phones, cooldown and cycle controls, and agent consolidation) drove the Call-to-Meeting rate up more than 3x in six months. And a real partnership — weekly syncs, executive alignment, and a shared product roadmap — turned customer feedback into shipped features like mailbox rotation, one-off task creation, AI call coaching, and custom intent.

On the strength of these results, the team expanded heading into year two — growing seats, adding parallel dialer capacity, and lining up pilots for Talent Acquisition and AE-led Land & Expand motions.

What this means for sales leaders

See how Regie.ai can help your team build more pipeline with less manual effort.