Blog
Prospecting tactics, sales data, and new playbooks to rise above the AI slop.
SalesHow Much Personalization Counts As Too Much?
Personalized emails treat prospects as humans, not just names on a list. Use personalization in your email campaigns to unlock numerous benefits.
Matt Millen
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Aug 8, 2021
SalesHow to Build a Complete Buyer Persona (what matters most)
Let's talk about what a buyer persona is, the kind of information you'll need to develop one, and how you can build one from the ground up.
Matt Millen
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Aug 8, 2021
SalesHow to Increase Sales in a Post-COVID World
Post-COVID, sales departments have adapted new approaches for effective business operations. Here are the pitfalls to avoid.
Matt Millen
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Aug 8, 2021
SalesIs Your Tone Reflective of the Personas You’re Targeting?
We all adjust our tone during daily life, but are you properly adjusting your tone as you write your sales campaigns?
Matt Millen
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Aug 8, 2021
SalesSales Engagement Platforms – Who Writes your Emails?
You can't outsource everything in your business, but you can hire someone to write your sales pitches.
Matt Millen
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Aug 8, 2021
The 3 P’s of Outbound Prospecting
Believe it or not, you can solve your outbound woes with three simple words: personas, pain and personalization.
Matt Millen
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Aug 8, 2021
SalesWill Prospecting Emails Still Work in 2023?
Traditionally, prospecting emails have been one of the most effective forms of prospecting for small businesses and enterprise-level organizations alike.
Matt Millen
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Aug 8, 2021
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