Cold “bump” email prompts

• Provide section-by-section instructions: Break down the email structure and give specific guidance for each paragraph or section. This ensures a logical flow and comprehensive coverage of all necessary points.
• Personalize the approach: Provide specific details about the prospect, such as their name, company, and any known pain points or interests based on your research.
• Clarify the goal: Clearly articulate the email's objective, such as scheduling a call, getting a response, or providing valuable information.
• Reference previous attempt: Include guidance on how to subtly mention the previous unanswered email without being pushy or accusatory.
• Specify unique requirements: Mention any unique requirements for this email, such as addressing potential objections or introducing new information.
• Highlight time-sensitive information: Mention any time-sensitive information or offers that should be included in this follow-up response.
• Leverage relevant insights: Include any insights gained from research about the prospect or their company that could be valuable to mention.
• Set guidelines for handling objections: Instruct the AI on how to subtly address potential objections or concerns the prospect might have.
• Request specific examples: Ask for the inclusion of case studies, testimonials, or specific product features that align with the prospect's likely interests or challenges.
• Specify follow-up actions: Indicate any desired follow-up actions or next steps you want to be included in the email.
• Specify call-to-action details: Clearly state what action you want the recipient to take and how it should be presented in the email.‍
• Request a P.S. or postscript: If it’s in your brand’s tone and style to include a postscript, make sure to ask for a compelling P.S. that adds value, creates urgency, or reinforces the main call to action. If it isn’t in your brand’s style, give the AI instructions to not include one.

Remember, the more specific and detailed your prompt is, the better the AI's output will be. Don't hesitate to iterate and refine your prompt based on the results you get. Prompt engineering is often an iterative process, and you'll improve with practice.

• Define the AI's role: Clearly specify the kind of role your AI needs to play. For example, you could tell the AI that it's acting as a persistent yet tactful sales professional specialized in crafting cold follow-up emails.
• Define the context clearly: Specify the type of email (e.g., cold outbound follow-up); the stage in the sales process (e.g., second attempt); and any relevant industry or product information.
• Set the tone: Establish the overall tone and style for all responses, such as professional, confident, and value-focused, without being pushy.
• Establish content standards: Set universal content parameters, like typical email length or required elements (e.g., personalization, call-to-action, subtle reference to previous attempt).
• Ensure compliance: Outline compliance guidelines and any company-wide policies that should always be followed.
• Structure the response: Specify the general structure for follow-up emails, including standard sections or formatting.
• Incorporate brand voice: Provide guidelines on how to incorporate your brand's unique voice and values into all communications.
• Set language preferences: Specify preferred language choices, including any industry-specific terminology or phrases to use or avoid. Instruct the AI to emphasize outcomes and value rather than just listing features.
• Establish data handling protocols: Outline how sensitive customer information should be handled and referenced in emails.
• Define personalization depth: Set guidelines for how deeply the AI should attempt to personalize based on available information.‍
• Outline follow-up strategy: Provide guidance on how this cold bump email should set up potential future follow-ups.