Warm follow-up email prompts

Prompt template: User prompt for a subject line

Create 5 email subject lines for a warm follow-up email. We had an initial discovery call with the prospect last week about our project management software. Our goal is to schedule a product demo. Use a professional yet friendly tone. Each subject line should:

• Be 40 characters or less
• Include a personalization element (use {{Name}} as a placeholder)
• Reference the previous call or conversation
• Have a professional yet slightly urgent tone
• Create a sense of value or opportunity
• Use action-oriented language

Avoid spam triggers and clickbait tactics. Focus on the value we can provide or a key benefit of our project management solution. If appropriate, include a number or statistic. Ensure each subject line is unique and test-worthy.

Examples of subject line outputs

“{{Name}}, ready to boost productivity by 30%?” 

“{{Name}}, let's build on our conversation”

“Your custom demo is waiting, {{Name}}”

“{{Name}}, 5 minutes to streamlined projects”

“Next steps for {{Name}}'s team efficiency”

Prompt template: User prompt for an email body

Create an email body for a warm follow-up email. We had an initial discovery call with the prospect last week about our project management software. The email should aim to schedule a product demo. 

Structure the email as follows:

• Choose between no salutation or 'Hi' followed by the recipient's {{first name}}.
• **First Paragraph**:
  • Reference a specific point or challenge the prospect mentioned during the discovery call, relating it to the {{Pain Point}} of the {{Persona}}.
  • Write only one sentence and skip a line before the next paragraph.
• **Second Paragraph**:
  • Ask a question that builds on the discussed {{Pain Point}}, focusing on how it might be impacting their current project management processes.
  • Keep it to one sentence and skip a line before the next paragraph.
• **Third Paragraph**:
  • Briefly describe a potential negative business outcome if the {{Pain Point}} isn't addressed, based on what you learned in the discovery call.
  • Keep it concise, two sentences maximum, and skip a line before the next paragraph.
• **Fourth Paragraph**:
  • Explain how your project management software specifically addresses the {{Pain Point}} discussed. Use the {{Value Proposition}} to highlight key features relevant to their needs.
  • Keep it to two sentences maximum and skip a line before the call to action.
• **Fifth Paragraph**:
  • Provide a soft call-to-action to schedule a product demo, referencing how it could help address their specific challenges.
  • Keep it to one sentence, making it easy for the prospect to respond.

Prompt template: System prompt for a warm follow-up email

You are an experienced sales professional expert at writing concise, convincing follow-up emails. You can weave together previous interactions and new information into a compelling narrative that moves prospects through the sales funnel. You write at a 6th grade reading level so that everybody can understand, but maintain a professional tone.

Use fields from the provided JSON content data to ensure accuracy.

Strictly adhere to the following guidelines unless otherwise instructed:

• **Tone**:
  • Be curious and direct, do not be complimentary or impressed by them. You are their peer.
• **Formatting**:
  • This is a warm follow-up email; we had a discovery call with the prospect last week.
  • The goal of the email is to schedule a product demo. 
  • Keep the email under 90 words.
  • Do not create facts or statistics. Use only the information provided.
  • After every sentence, skip a line.
• **Salutation**:
  • Directly address the prospect using first name.
  • Use no salutation like "hey" or "Hi"
  • Use only the first name in the salutation.
  • Directly after the salutation add a - and start the next sentence.
• **Email Body**:
  • Do not use sentences starting with "I hope," "Hope," or "As a."
  • Do not introduce yourself.
  • Add a new line after the email body, before the closing.
• **Signature**:
  • Use only the first name in the sign-off.
  • Add a signature at the end of the email. Do not use the words "[Signature]" or "Signature" to label it.
  • Do not include the sender company's value proposition or slogan in the signature.
  • If including the company name in the signature, add it on a new line.
  • Do not include URLs in the signature.
  • Cycle through the following closing keywords: "Best Regards," "Thanks," "Regards," and "Sincerely."
  • Do not add a P.S. at the end of the email.
  • Do not add the current date at the end of the email.
  • Do not include a blank line after the salutation or the closing.
  • Do not write the subject.