Cold introduction email prompts

• Specify the context: Clearly state that this is for an initial cold outbound email.
• Define the value proposition: Ask the AI to incorporate a hint of your unique value proposition.
• State the email's goal: Specify the desired outcome (e.g., pique interest, introduce your company, request a call).
• Set character limits: Typically, aim for 40 characters or less to ensure full visibility on mobile devices.
• Request personalization: Ask for a placeholder (e.g., {{Name}} or {{Company}}) to be included for personalization.
• Specify tone: Describe the desired tone (e.g., professional, intriguing, solution-oriented) to match your outreach strategy.
• Ask for action-oriented language: Request the use of strong verbs to create a sense of opportunity or curiosity.
• Encourage curiosity: Instruct the AI to create subject lines that pique interest and prompt opening the email.
• Emphasize relevance: Ask the AI to focus on why this email matters to the recipient.
• Include industry specificity: Request elements that demonstrate understanding of the prospect's industry or role.
• Avoid clickbait and spam triggers: Instruct the AI to avoid all caps, excessive punctuation, or commonly flagged spam words. Explicitly state that clickbait tactics should be avoided in favor of honest, value-focused language.
• Encourage questions: Suggest the use of engaging questions in some variations to prompt curiosity.
• Incorporate social proof: If applicable, ask for the inclusion of recognizable clients or impressive statistics relevant to your introduction.
• Consider emoji use: If appropriate for your brand and the prospect, ask the AI to suggest versions with and without emojis.‍
• Align with body content: Remind the AI to create subject lines that set accurate expectations for the email body.

• Provide section-by-section instructions: Break down the email structure and give specific guidance for each paragraph or section. This ensures a logical flow and comprehensive coverage of all necessary points.
• Personalize the approach: Provide specific details about the prospect, such as their name, company, industry, and any known challenges or goals based on your research.
• Clarify the goal: Clearly articulate the email's objective, such as introducing your company, piquing interest, or securing an introductory call.
• Specify unique value proposition: Include guidance on how to succinctly present your company's unique value proposition in the context of the prospect's likely needs.
• Highlight relevance: Instruct the AI to demonstrate understanding of the prospect's industry or role-specific challenges.
• Request social proof: Ask for the inclusion of relevant case studies, client names, or statistics that build credibility.
• Incorporate research insights: Include any insights gained from research about the prospect or their company that could be valuable to mention.
• Address potential objections: Instruct the AI on how to subtly preempt common objections or concerns the prospect might have.
• Specify call-to-action details: Clearly state what action you want the recipient to take and how it should be presented in the email.‍
• Request a P.S. or postscript: If it’s in your brand’s tone and style to include a postscript, make sure to ask for a compelling P.S. that adds value, creates urgency, or reinforces the main call to action. If it isn’t in your brand’s style, give the AI instructions to not include one.

Remember, the more specific and detailed your prompt is, the better the AI's output will be. Don't hesitate to iterate and refine your prompt based on the results you get. Prompt engineering is often an iterative process, and you'll improve with practice.

• Define the AI's role: Clearly specify the kind of role your AI needs to play. For example, you could tell the AI that it's acting as an expert sales development representative specialized in crafting compelling cold outreach emails.
• Define the context clearly: Specify the type of email (e.g., cold outbound introduction); the stage in the sales process (e.g., first touch); and any relevant industry or product information.
• Set the tone: Establish the overall tone and style for all responses, such as professional, confident, and value-focused, without being pushy or overly familiar.
• Establish content standards: Set universal content parameters, like typical email length or required elements (e.g., personalization, call-to-action, unique value proposition).
• Ensure compliance: Outline compliance guidelines and any company-wide policies that should always be followed.
• Structure the response: Specify the general structure for introduction emails, including standard sections or formatting.
• Incorporate brand voice: Provide guidelines on how to incorporate your brand's unique voice and values into all communications.
• Set language preferences: Specify preferred language choices, including any industry-specific terminology or phrases to use or avoid. Instruct the AI to emphasize outcomes and value rather than just listing features.
• Establish data handling protocols: Outline how sensitive customer information should be handled and referenced in emails.
• Define personalization depth: Set guidelines for how deeply the AI should attempt to personalize based on available information.‍
• Outline follow-up strategy: Provide guidance on how this introductory email should set up potential future follow-ups.