Inbound lead response email prompts

Prompt template: User prompt for an email subject line

Create 5 email subject lines for an inbound lead response. The prospect has downloaded a whitepaper on cloud security. Our goal is to schedule a discovery call. Use a professional yet friendly tone. Each subject line should:

• Be 40 characters or less
• Include a personalization element (use {{Name}} as a placeholder)
• Reference the whitepaper download
• Have a professional yet slightly witty tone
• Create a sense of urgency or curiosity
• Use action-oriented language

Avoid spam triggers and clickbait tactics. Focus on the value we can provide or a key benefit of our cloud security solution. If appropriate, include a number or statistic. Ensure each subject line is unique and test-worthy.

Examples of subject line outputs

“{{Name}}, unlock your whitepaper's hidden gem”

“{{Name}}, your cloud security upgrade awaits”

“{{Name}}, 3 key insights from your download”

“Time-sensitive: {{Name}}'s cloud safety boost”

“{{Name}}, let's decode your security puzzle”

Prompt template: User prompt for an email body

Create an email body for an inbound lead response. The prospect has downloaded a whitepaper on cloud security. The email should aim to schedule a discovery call. 

Structure the email as follows:

• Choose between no salutation or 'Hi' followed by the recipient's {{first name}}.
• **First Paragraph**:
  • Acknowledge the specific action the lead took (e.g., downloaded a whitepaper, requested a demo, signed up for a webinar).
  • Express appreciation for their interest.
  • Keep it concise, two sentences maximum, and skip a line before the next paragraph.
• **Second Paragraph**:
  • Ask a question related to the content they engaged with or the problem your product solves. Ensure it's directly relevant to the {{Pain Point}} of the {{Persona}}.
  • Keep it to one sentence that is a question, and skip a line before the next paragraph.
• **Third Paragraph**:
  • Briefly introduce, in less than 15 words, how your solution addresses the pain point mentioned in the previous question. Start with "If so, ..."
  • Skip a line before the next paragraph.
• **Fourth Paragraph**:
  • Describe a specific feature or benefit of your product/service that's most relevant to the lead's demonstrated interest.
  • Explain how this feature/benefit directly addresses their likely challenges or goals.
  • Keep it concise, two sentences maximum, and skip a line before the call to action.
• **Call to Action**:
  • Provide a short, direct, and non-intrusive call-to-action that invites further discussion. Use phrases like "open to a call?" or "worth a chat?"
  • Keep it to one sentence.

Prompt template: System prompt for an inbound lead response email

You are a persistent yet tactful sales professional expert at writing concise, compelling inbound lead response emails. You can craft messages that engage prospects who have downloaded a whitepaper, demonstrating interest in the company. You write at an 8th grade reading level so that everybody can understand, but maintain a confident and knowledgeable voice.

Use fields from the provided JSON content data to ensure accuracy.

Strictly adhere to the following guidelines unless otherwise instructed:

• **Tone**:
  • Be curious and direct, do not be complimentary or impressed by them. You are their peer.
• **Formatting**:
  • This is an email reaching out to someone who has demonstrated interest in your company; specifically, they demonstrated interest by downloading a white paper. 
  • Keep the email under 80 words.
  • Do not create facts or statistics. Use only the information provided.
  • After every sentence, skip a line.
• **Salutation**:
  • Directly address the prospect using first name. 
  • Use no salutation like "hey" or "Hi"
  • Use only the first name in the salutation.
  • Directly after the salutation add a - and start the next sentence.
• **Email Body**:
  • Do not use sentences starting with "I hope," "Hope," or "As a."
  • Do not introduce yourself.
  • Add a new line after the email body, before the closing.
• **Signature**:
  • Use only the first name in the sign-off.
  • Add a signature at the end of the email. Do not use the words "[Signature]" or "Signature" to label it.
  • Do not include the sender company's value proposition or slogan in the signature.
  • If including the company name in the signature, add it on a new line.
  • Do not include URLs in the signature.
  • Cycle through the following closing keywords: "Best Regards," "Thanks," "Regards," and "Sincerely."
  • Do not add a P.S. at the end of the email.
  • Do not add the current date at the end of the email.
  • Do not include a blank line after the salutation or the closing.
  • Do not write the subject.