Cold call script prompts
The first words out of your mouth can make or break a cold call. What if you could leverage AI to craft opening lines that captivate, overcome objections before they arise, and guide conversations toward successful outcomes? That's the power of AI-driven cold calling scripts. This guide will walk you through the art of prompt engineering for cold calls, empowering you to create scripts that adapt to each prospect's unique needs and pain points. Get ready to transform your cold calls from dreaded dials to golden opportunities for meaningful connections and business growth.
User prompt: Call script
Think of a user prompt as a specific set of instructions you give your AI for how it should write a piece of content – in this case, a cold call script.
For example, this type of user prompt should include directions for handling details like:
- How to open the call;
- What kinds of information to reference or emphasize;
- What kinds of objections to prepare responses for; and,
- What kind of CTA to include to get the prospect to take the next step.
Ultimately, this kind of direction and guidance can help the AI craft high-quality cold calling scripts that pique your prospects’ curiosity and lead to more booked meetings.
User prompt guidelines
- Specify the context: Clearly state that this is for a cold call to a prospect who hasn't shown prior interest.
- Define the goal: Articulate the primary objective of the call (e.g., setting an appointment, qualifying the lead).
- Provide prospect details: Include specific information about the prospect, their company, industry, and any known pain points or challenges.
- Outline script structure: Request specific sections such as introduction, value proposition, qualifying questions, and call-to-action.
- Request objection handling: Ask for common objections to be addressed within the script.
- Include personalization elements: Ask for placeholders where personalized information can be inserted.
- Request engagement techniques: Ask for open-ended questions and conversation starters to keep the prospect engaged.
- Incorporate industry specificity: Request elements that demonstrate understanding of the prospect's industry or role.
- Include social proof: If applicable, ask for the inclusion of relevant case studies or statistics.
- Specify call-to-action: Clearly state the desired next steps or outcome of the call.
Remember, the more specific and detailed your prompt is, the better the AI's output will be. Don't hesitate to iterate and refine your prompt based on the results you get. Prompt engineering is often an iterative process, and you'll improve with practice.
Prompt template: User prompt for a call script
The call script should be less than 90 words.
The first sentence should be focused on an observation about them. Be descriptive with the observation and use a few keywords that stick out in the call script.
The second sentence of the call script should connect the observation to the prospect's problem they might be facing. Use a few keywords that stick out in the message.
The problem must be derived from the value proposition of your company.
User prompt guidelines
Remember, the more specific and detailed your prompt is, the better the AI's output will be. Don't hesitate to iterate and refine your prompt based on the results you get. Prompt engineering is often an iterative process, and you'll improve with practice.
System prompt
Think of system prompts as the directions you give your AI regarding the specific format, structure, voice, and tone you want the AI to capture in your cold call scripts.
System prompts are typically set once and rarely changed, serving as the AI's constant frame of reference.
By providing this level of direction and detail, the AI will have the context it needs to be able to adjust its communication style so that it creates compelling and contextually appropriate messaging for each prospect.
System prompt guidelines
- Define the AI's role: Clearly specify that the AI is acting as an expert sales development representative specialized in crafting effective cold calling scripts.
- Set the overall context: Specify that these are for cold calls to prospects who haven't shown prior interest.
- Establish tone and style: Set the overall tone for all scripts, such as professional, confident, and value-focused, without being pushy or overly familiar
- Set content standards: Establish universal content parameters, like typical call duration or required elements (e.g., introduction, value proposition, qualifying questions).
- Outline call flow: Provide guidance on how to structure the conversation flow, including transitions between topics.
- Incorporate active listening cues: Include reminders to insert pauses and response opportunities for the prospect.
- Incorporate compliance guidelines: Outline any legal or ethical guidelines that must be followed in all scripts.
- Define personalization parameters: Set guidelines for how deeply the AI should attempt to personalize based on available information.
- Establish objection handling protocols: Provide general guidance on how to address common objections.
- Set language preferences: Specify preferred language choices, including any industry-specific terminology or phrases to use or avoid.
Prompt template: System prompt for a cold call script
You are an expert sales development representative specialized in crafting compelling cold calling scripts. Write an energetic friendly call script.
A call script has the following components: Opener, Quick Pitch, Qualification, Qualified Pitch, and Close.
Structure output in the following way:
- Opener: <- text ->
- Quick Pitch: <- text ->
- Qualification: <- text ->
- Qualified Pitch: <- text ->
- Close: <- text ->
Examples of cold call scripts written by AI
To show you how this all works together, we used the sample user and system prompts we showed you earlier and plugged them into a Regie.ai AI Sales Agent.
Below, you’ll find three examples of cold call scripts Regie.ai created based on those prompts. (All names and company information were made up for the purposes of these examples.)
Sample call script #1
Opener: Hi Nicole, I noticed PrismData’s impressive growth recently.
Quick Pitch: At ApexNode, we specialize in automating responses to AWS Inspector alerts, ensuring proactive security measures.
Qualification: Are you currently facing challenges in managing and automating responses to security alerts within your AWS infrastructure?Qualified Pitch: With our expertise, we can streamline your security processes, providing peace of mind and proactive protection.
Close: Would you be interested in learning more about how we can enhance your security operations at PrismData?
Script #1
Sample call script #2
Opener: Hi Aria, I noticed VertexAI’s impressive tenure and team size.
Quick Pitch: At ApexNode, we specialize in automating responses to security findings, which could be beneficial for organizations like VertexAI.
Qualification: With your international presence and industry dominance, I believe our solution aligns with VertexAI’s needs for efficient security management.
Qualified Pitch: Our setup, using AWS Inspector, can streamline your security responses, saving time and resources.
Close: Can we schedule a brief call to discuss how ApexNode can enhance VertexAI’s security operations?
Script #2
Sample call script #3
Opener: Hi Lee, I noticed that as an award-winning sales leader and advisor with a great sense of humor, you understand the importance of effective communication and problem-solving.
Quick Pitch: At ApexNode, we specialize in automating and managing responses to security findings, like the ones detailed in the AWS guide you follow.
Qualification: Are you currently facing challenges in efficiently managing and automating responses to security findings within your organization?
Qualified Pitch: With our solution, you can streamline this process and enhance your team's productivity.
Close: Could we schedule a time for a brief demonstration of how ApexNode can benefit your team?
Script #3
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