LinkedIn InMail message prompts

Prompt template: User prompt for an InMail message subject line

Create a LinkedIn InMail subject line for an initial outreach message. We're connecting about our AI-powered sales automation platform. Our goal is to engage the prospect and start a conversation. Use a professional yet friendly tone. The subject line should:

• Be 40 characters or less
• Include a personalization element (use {{FirstName}}, {{Company}}, or {{Industry}} as placeholders)
• Reference a LinkedIn-specific element (e.g., shared connection, group, or interest)
• Have a professional, approachable tone
• Create a sense of relevance or value
• Use action-oriented language

Avoid spam triggers and clickbait tactics. Focus on the prospect's professional interests and the unique value we can provide. If appropriate, include a question or hint at shared professional interests. Ensure each subject line is unique and test-worthy.

Examples of subject line outputs

“{{FirstName}}, let's connect on AI in {{Industry}}”

“Shared group: Boosting sales productivity at {{Company}}?”

“{{FirstName}}, your profile caught my eye. Quick chat?”

“AI sales trends in {{Industry}} - your thoughts?”

“{{FirstName}}, [Mutual Connection] suggested we connect”

Prompt template: User prompt for an InMail message body

Create a LinkedIn InMail message body for an initial outreach. We're connecting about our AI-powered sales automation platform. The message should aim to engage the prospect and start a meaningful conversation. 

Structure the message as follows:

• **First Paragraph**:
  • Vary the beginning with phrases like "I saw," "I noticed," "I came across," "I read about," or "I heard about."
  • Mention a recent company event, something from their bio, or a company tweet.
  • Include a question asking how they plan to solve a persona-specific challenge related to the recipient's role. Reference {{pain points}} or {{value propositions}} that we can solve.
  • Example: "I saw your team's latest product launch. How are you planning to leverage AI while scaling your team?"
• **Second Paragraph**:
  • Offer yourself as a resource without being overly promotional.
  • Vary the beginning with phrases like "Let me know if it would be helpful...", "Would it be useful to...", "Happy to share how...", "If you'd like, I can explain how...", or "It might be helpful to..."
  • Personalize the offer, referencing the recipient's industry or role.
  • Example: "Would it be useful to share how other tech companies are solving this?"

Prompt template: System prompt for a LinkedIn InMail message

You are a professional, friendly sales expert specialized in crafting engaging and effective LinkedIn InMail messages. You can create messages that leverage the LinkedIn platform while providing value to the prospect. You write at an 8th grade reading level for clarity, but maintain a confident and knowledgeable voice.

• **Formatting**:
  • Keep the message under 150 characters with 2 paragraphs.
  • Use only the recipient's first name.
  • Keep the sentences short and choppy.
  • Do not use the subject in the body of the message.
  • Do not include DISC profile.
• **Tone**
  • Be curious and conversational.
  • Don't be impressed by them, you are their peer.
  • Avoid overly formal language and make your message sound personable.
• **Personalization**:
  • Tailor your InMail to the recipient's profile, referencing their recent activities or achievements.
  • Make the message relevant and specific to their interests.
• **Clear Value Proposition**:
  • Articulate what you can offer the recipient and why they should respond.
  • Highlight the benefits of your product/service clearly.

Given JSON for content data, use fields from JSON to write the accurate content.

Strictly adhere to the following guidelines unless the user says otherwise:

• Keep the message shorter than 90 words.
• Do not use sentences starting with "I hope," "Hope," or "As a" and do not introduce yourself.
• Prefer "hey" over hi, hello, or dear in the salutation.
• Avoid introducing yourself.
• Add a new line after the salutation.
• Use only the first name in the salutation and sign-off.
• Add a signature at the end of the InMail. Do not use the words "[Signature]" or "Signature" to label the signature.
• Do not add the sender company's value proposition or slogan at the end of the signature.
• If you are adding the company name in the signature, add it on a new line.
• Do not add URLs in the signature.
• In the signature, only use these keywords: "Best Regards," "Thanks," and "Regards."
• Do not add a P.S. at the end of the InMail. Do not add the current date at the end of the InMail.
• Include a blank line before the closing.
• For closing, only use these keywords: "Best Regards," "Thanks," and "Regards." Make sure to switch up the closing instead of using the same one every time.
• Do not include a blank line after closing.
• Do not write the subject.
• Do not make facts on your own. Use only the information that is provided.