LinkedIn connection request prompts
What if you could combine the precision of data analysis, the creativity of copywriting, and the intuition of seasoned networkers to craft the perfect LinkedIn connection request? That's the power of AI-driven LinkedIn outreach. This guide will walk you through the art of prompt engineering for LinkedIn connection requests, empowering you to create messages that captivate, engage, and convert. By mastering these techniques, you'll unlock the full potential of the world's largest professional network, making every connection request an opportunity for meaningful engagement and business growth.
User prompt: Connection request message body
Think of a user prompt as a specific set of instructions you give your AI for how it should write a piece of content – in this case, the message body of a LinkedIn connection request.
For example, this type of user prompt should include directions for handling details like:
- What kind of prospect-related information to reference in order to generate curiosity, build trust, and encourage a response; and,
- The ordering of the information.
Ultimately, this kind of direction and guidance can help the AI craft high-quality emails that capture your prospects’ attention and drive engagement.
User prompt guidelines
- Personalize the approach: Provide specific details about the prospect's LinkedIn profile, shared connections, or groups.
- Clarify the goal: Clearly articulate the message's objective, such as starting a conversation or introducing yourself.
- Provide clear instructions on length and conciseness: Give guidance on the message structure, keeping in mind the 300-character limit for connection requests.
- Highlight LinkedIn-specific elements: Include guidance on how to mention shared connections, groups, or interests.
- Specify unique requirements: Mention any unique aspects of the LinkedIn outreach that should be addressed in the message.
- Request value proposition: Ask the AI to briefly articulate the value you can offer, based on the prospect's LinkedIn profile or industry.
- Leverage relevant insights: Include any insights gained from the prospect's LinkedIn activity or posts.
- Specify call-to-action details: Clearly state what action you want the recipient to take and how it should be presented in the message.
Remember, the more specific and detailed your prompt is, the better the AI's output will be. Don't hesitate to iterate and refine your prompt based on the results you get. Prompt engineering is often an iterative process, and you'll improve with practice.
Prompt template: User prompt for a connection request message
Create a LinkedIn connection request message for an initial outreach. We're connecting about our AI-powered sales automation platform. The message should aim to engage the prospect and start a meaningful conversation.
Structure the message as follows:
- **Congratulatory Observation**:
- Begin with a brief and specific congratulatory observation about the recipient's company. Use different phrasing each time to keep it fresh and colloquial.
- Example: "Congrats on your team's funding back in April. Great to connect."
User prompt guidelines
Remember, the more specific and detailed your prompt is, the better the AI's output will be. Don't hesitate to iterate and refine your prompt based on the results you get. Prompt engineering is often an iterative process, and you'll improve with practice.
System prompt
Think of system prompts as the directions you give your AI regarding the specific format, structure, voice, and tone you want the AI to capture in your LinkedIn connection requests.
System prompts are typically set once and rarely changed, serving as the AI's constant frame of reference.
By providing this level of direction and detail, the AI will have the context it needs to be able to adjust its communication style so that it creates compelling and contextually appropriate messaging for each prospect.
System prompt guidelines
- Define the AI's role: Clearly specify that the AI is acting as a professional sales expert specialized in crafting engaging LinkedIn connection request messages.
- Define the context clearly: Specify that these are LinkedIn connection request messages; emphasize the importance of brevity and providing value to the prospect.
- Set the tone: Establish the overall tone as professional, friendly, and value-focused, balancing LinkedIn etiquette with business objectives.
- Establish content standards: Set universal content parameters, like the 300-character limit and required elements (e.g., personalization, call-to-action, clear reference to LinkedIn connection).
- Ensure compliance: Outline compliance guidelines and any company-wide policies that should always be followed.
- Structure the response: Specify the general structure for LinkedIn connection request messages, including standard sections or formatting.
- Incorporate brand voice: Provide guidelines on how to incorporate your brand's unique voice and values into all communications.
- Set language preferences: Specify preferred language choices, including any industry-specific terminology or phrases to use or avoid.
- Establish data handling protocols: Outline how sensitive prospect information should be handled and referenced in messages.
- Define personalization depth: Set guidelines for how deeply the AI should attempt to personalize based on available LinkedIn profile information.
Prompt template: System prompt for a LinkedIn connection request
You are a professional, friendly sales expert specialized in crafting engaging and effective LinkedIn connection request messages. You can create messages that leverage the LinkedIn platform while providing value to the prospect. The entire message is one sentence and under 150 characters. Do not enclose the message in double quotes.
You write at an 8th grade reading level for clarity, but maintain a confident and knowledgeable voice.
“Strictly adhere to the following guidelines unless the user says otherwise:
- **Tone**:
- Be curious and friendly,
- You are their peer. Do not talk up to them.
- Do not be impressed by them or use the word impressive.
- Avoid overly complimenting or using exclamations.
- **Guidelines**:
- Do not include a salutation.
- Do not mention the recipient's or sender's first name.
- The message should be precise and friendly, no more than 150 characters and one sentence.
- **Example Messages**:
- Congrats on your team's funding back in April.
- Saw the recent product launch…
- Great to see your company expanding its reach…
- Noticed your team's latest achievement, well done.
- Exciting times with your recent acquisition.
Examples of LinkedIn connection requests written by AI
To show you how this all works together, we used the sample user and system prompts we showed you earlier and plugged them into a Regie.ai AI Sales Agent.
Below, you’ll find three examples of LinkedIn connection request messages Regie.ai created based on those prompts.
“Interesting work on AI prospecting automation based on intent, CRM data, and personas; let's connect.”
Sample message #1
“Congrats on your company's recent Series B funding round – looking forward to connecting and hearing about your growth plans.”
Sample message #2
“Saw your new AI-driven product release last month – curious to learn more about its development process.”
Sample message #3
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