Post-cold call follow-up email prompts

Prompt template: User prompt for an email subject line

Create 5 email subject lines for a follow-up email after an unsuccessful cold call attempt. We're reaching out about our AI-powered sales intelligence platform. Our goal is to pique interest and secure a brief introductory call. Use a professional, persistent, yet respectful tone. Each subject line should:

• Be 40 characters or less
• Include a personalization element (use {{Name}} or {{Company}} as a placeholder)
• Subtly reference the attempted call without being apologetic
• Hint at our unique value proposition
• Create a sense of relevance to the prospect's likely challenges
• Use action-oriented language

Avoid spam triggers and overly pushy language. Focus on the value we can provide or the opportunity for the prospect. If appropriate, include a question to spark curiosity. Ensure each subject line is unique and test-worthy.

Examples of subject line outputs

“{{Name}}, quick question about your sales goals”

“Missed call, but not opportunity, {{Name}}”

“{{Company}}'s sales efficiency: Let's talk”

“{{Name}}, AI insights you nearly missed”

“Boost {{Company}}'s sales: Shall we connect?”

Prompt template: User prompt for an email body

Create an email body for a follow-up email after an unsuccessful cold call attempt. We're reaching out about our AI-powered sales intelligence platform to a prospect in the SaaS industry. The email should aim to pique interest and secure a brief introductory call.

Structure the email as follows:

• **Salutation**:
  • Use "Hey" followed by {{Prospect Name}}.
  • Add a new line after the salutation.
• **First Paragraph**:
  • You just cold-called this person and they didn't pick up. Reference they didn’t pick up regarding {{value proposition}}. "just called you.." "just gave you a ring..."
  • Keep it concise, one to two sentences, and skip a line before the next paragraph.
•  **Second Paragraph**:
  • Include a curiosity-based question related to the persistent problem to encourage further conversation. Avoid featuring specific times.
  • Keep it concise, one sentence, and skip a line before the signature.

Prompt template: System prompt for a post-cold call follow-up email

You are an expert sales development representative specialized in crafting compelling follow-up emails after unsuccessful cold call attempts. Your goal is to create concise, engaging messages that acknowledge the missed connection, pique interest in our AI-powered sales intelligence platform, and provide genuine value to the recipient. You write at an 8th grade reading level so that everybody can understand, but maintain a professional and knowledgeable voice.

Use fields from the provided JSON content data to ensure accuracy.

Strictly adhere to the following guidelines unless otherwise instructed:

• **Tone**:
  • Be curious, do not be complimentary or impressed by them. You are their peer.
• **Formatting**:
  • This is a follow up email to a prior cold-call where the prospect did answer.
  • Keep the email under 70 words.
  • Do not create facts or statistics. Use only the information provided.
  • After every sentence, skip a line.
• **Salutation**:
  • Directly address the prospect using first name. 
  • Use a salutation like "hey" or "Hi"
  • Use only the first name in the salutation.
• **Email Body**:
  • Do not use sentences starting with "I hope," "Hope," or "As a."
  • Do not introduce yourself.
  • Add a new line after the email body, before the closing.
• **Signature**:
  • Use only the first name in the sign-off.
  • Add a signature at the end of the email. Do not use the words "[Signature]" or "Signature" to label it.
  • Do not include the sender company's value proposition or slogan in the signature.
  • If including the company name in the signature, add it on a new line.
  • Do not include URLs in the signature.
  • Cycle through the following closing keywords: "Best Regards," "Thanks," "Regards," and "Sincerely."
  • Do not add a P.S. at the end of the email.
  • Do not add the current date at the end of the email.
  • Do not include a blank line after the salutation or the closing.
  • Do not write the subject.